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Podcast #19 – From VHS to YouTube with Dayton
In the early days of the University of Dayton’s Media Production Group, Mike Kurtz ran a self-supporting production department, charging internal clients for video work with the expectation of breaking even each year. They had to cover almost all of...
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Watching Videos From Other Colleges Will Make Your Videos Better – Part 2
In case you didn’t read part 1 (posted almost a year ago) let me summarize one possible outcome of watching the work of other higher ed video producers: differentiation. If you spend a little time doing research, your original idea will improve. If...
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Production Notebook: First Entry
There’s a limit to what we can learn from one another by watching a finished product. That’s one reason I’m starting a production notebook on a video that’s currently in development. By publicly documenting significant moments throughout the...
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Podcast #18 – Conducting Interviews with Mike Mazzanti (UC Health)
What were you doing before your current job in higher ed video? I ask because I don’t know many of you, but hope to change that with this blog. I’m starting to learn that there’s a broad range of professional and academic backgrounds out there....
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Podcast #17 – International Video with Brandon Martin (Rice U)
If you’re planning an international video project, your first step should be to find a fixer; someone who can help navigate unfamiliar territory and culture, as well as provide production assistance. Weeks before departing for Malawi on his first...
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YouTube Subscriber Strategy
As a follow-up to the previous post about where to publish videos, I found a few examples from Stanford that did significantly better on YouTube than Facebook. I probably shouldn’t write in the past tense, specifically when referring to a YouTube...
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Where do videos go?
Florida State University recently uploaded the same research video to both Facebook and YouTube. We’ve come to expect a view count discrepancy thanks to Facebook’s generous interpretation of what constitutes a view (though I’ve...
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Podcast #16 – Taylor Stakes at NAB
Mark your calendar for NAB 2017. It’s been slated for April 22 – 27, which isn’t an ideal time to take off if you make videos for a university with early-May commencement events. Fear not. In episode 16 of the podcast, Taylor Stakes tells...
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Podcast #15 – Erik Duda and Mitch Powers (UVA)
If you’re like me, you probably assume that your university has a clearly defined video strategy. But after hearing from the University of Virginia video team, I came to realize that only a handful of schools seem to operate...
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Podcast #14 – Angie Reyes and Julie Bartucca (UConn)
The Husky is #10 on the list of most popular college mascots. Northeastern and UConn are two of the schools who share it. When we play each other in hockey or hoops, it’s literally a dogfight. But we’re all on the same team in higher ed video....