Website: http://twitter.com/joeacase
Bio: I was the first in-house video producer for Northeastern University’s Marketing and Communications Office over six years ago, but now lead the multimedia production team in Advancement, creating short documentaries and promotional content for the alumni community. My first higher education video job was for his alma mater Columbia University, where I played basketball as an undergrad. After a short tour in the French professional hoops circuit, I returned to Columbia to pursue his MFA at the graduate film school.
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Podcast #19 – From VHS to YouTube with Dayton
In the early days of the University of Dayton’s Media Production Group, Mike Kurtz ran a self-supporting production department, charging internal clients for video work with the expectation of breaking even each year. They had to cover almost all of...
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Watching Videos From Other Colleges Will Make Your Videos Better – Part 2
In case you didn’t read part 1 (posted almost a year ago) let me summarize one possible outcome of watching the work of other higher ed video producers: differentiation. If you spend a little time doing research, your original idea will improve. If...
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Production Notebook: First Entry
There’s a limit to what we can learn from one another by watching a finished product. That’s one reason I’m starting a production notebook on a video that’s currently in development. By publicly documenting significant moments throughout the...
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Podcast #18 – Conducting Interviews with Mike Mazzanti (UC Health)
What were you doing before your current job in higher ed video? I ask because I don’t know many of you, but hope to change that with this blog. I’m starting to learn that there’s a broad range of professional and academic backgrounds out there....
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Podcast #17 – International Video with Brandon Martin (Rice U)
If you’re planning an international video project, your first step should be to find a fixer; someone who can help navigate unfamiliar territory and culture, as well as provide production assistance. Weeks before departing for Malawi on his first...
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YouTube Subscriber Strategy
As a follow-up to the previous post about where to publish videos, I found a few examples from Stanford that did significantly better on YouTube than Facebook. I probably shouldn’t write in the past tense, specifically when referring to a YouTube...
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Where do videos go?
Florida State University recently uploaded the same research video to both Facebook and YouTube. We’ve come to expect a view count discrepancy thanks to Facebook’s generous interpretation of what constitutes a view (though I’ve...
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Podcast #16 – Taylor Stakes at NAB
Mark your calendar for NAB 2017. It’s been slated for April 22 – 27, which isn’t an ideal time to take off if you make videos for a university with early-May commencement events. Fear not. In episode 16 of the podcast, Taylor Stakes tells...
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Podcast #15 – Erik Duda and Mitch Powers (UVA)
If you’re like me, you probably assume that your university has a clearly defined video strategy. But after hearing from the University of Virginia video team, I came to realize that only a handful of schools seem to operate...
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Podcast #14 – Angie Reyes and Julie Bartucca (UConn)
The Husky is #10 on the list of most popular college mascots. Northeastern and UConn are two of the schools who share it. When we play each other in hockey or hoops, it’s literally a dogfight. But we’re all on the same team in higher ed video....
Joe Case 
Frank Hegyi