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Watching Videos From Other Colleges Will Make Your Videos Better – Part 2
In case you didn’t read part 1 (posted almost a year ago) let me summarize one possible outcome of watching the work of other higher ed video producers: differentiation. If you spend a little time doing research, your original idea will improve. If...
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Production Notebook: First Entry
There’s a limit to what we can learn from one another by watching a finished product. That’s one reason I’m starting a production notebook on a video that’s currently in development. By publicly documenting significant moments throughout the...
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YouTube Subscriber Strategy
As a follow-up to the previous post about where to publish videos, I found a few examples from Stanford that did significantly better on YouTube than Facebook. I probably shouldn’t write in the past tense, specifically when referring to a YouTube...
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Say Thanks Like You Mean It
I was in a creative rut after my most recent project wrapped. The assignment was to produce a video that expressed gratitude to everyone who made a FY15 gift to Northeastern’s annual fund. My idea for the concept came from a highlight video (shot and edited...
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3 Rules for Figuring Out How Long Your Video Should Be
Some people think web videos shouldn’t be longer than 3 minutes. Sure, sometimes shorter is better. In fact, I’d argue that the best length for a montage of marketing soundbites is 0 minutes, but I digress. Here are three questions you should answer...
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Ira Glass on How to Tell a Great Story
Ira Glass is the mastermind behind This American Life (the best radio show in recent memory and the world’s most popular podcast). In this fantastic video, he breaks down exactly what makes an engaging story and how to tell it in an interesting way. Online...
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Frank Hegyi