As part of an ongoing conversation about making stuff that people actually want to watch, we’ve started exploring the novel idea that, although they’ve graduated, alums might still appreciate getting knowledge from their college. (“Knowledge from your College” might even make a good YouTube playlist title. It’s yours if you can put it to good use before us.)Read More
How did you get into video production?Read More
I began experimenting with video when I was a sophomore in college. My younger brother wanted help creating a parody of MTV’s popular Diary Of series for his senior project in high school. I grabbed a camera and we put together a decent video using Windows Movie Maker. After that, I was hooked. Continue Reading
If you look at the majority of university YouTube channels, the most popular videos are also some of the oldest. Oregon’s most watched video, Call Me a Duck, is from 201o. Tentacled Snake in Action made its debut on Vanderbilt’s channel in 2009. Conan O’Brien gave Dartmouth’s Commencement Address almost 5 years ago. The Play happened in 1982, but UC Berkeley didn’t upload it until 2007.Read More
Angie ReyesRead More
Senior Multimedia Specialist
University of Connecticut
Duke University produces a high volume of videos inside and outside the Office of News & Communications. Most of them don’t actually come from our guests on episode 12 of the V4C Podcast. Cara Rousseau manages social media strategy across the school, leading the team that runs the main Facebook, Twitter, Instagram, LinkedIn, Snapchat, Periscope, and YouTube accounts. She doesn’t press the tweet, post, publish or broadcast button anymore, but she could if she wanted to. That’s real power.
Sonja Foust works closely with Cara to make sure that videos are getting in front of the right audiences. But first she has to find media that’s worth sharing. Content curation is a big part of Sonja’s job. “I look at everything that everybody produces every day so that I can pick out what we’re going to highlight.” The Duke University homepage features four videos in its “Duke in Action” section. As of this post, only one comes from the main YouTube account. The other three are from Duke Forward (Advancement), WNCN (local news), and the Duke Lemur Center.
If you’re a higher ed video producer, it’s probably a good idea to stay on your social media managers’ good side(s). Cross them, and your videos might only go out on Google+.
Before listening to episode 12, check out Cara’s SlideShare presentation titled Sharing Video on Facebook. Using four videos from the Duke media gallery, she examined the difference in engagement when posting YouTube links on Facebook versus native uploads. The results seem to indicate that Facebook uploads generate better social engagement (views, likes, comments, and shares), but don’t lead to better media engagement (clicks and average view time). Find out how this data has led to new ideas about video production and distribution.
In the spirit of experimentation, we recorded the podcast intro in glorious 360 video and learned a valuable lesson that we’d like to pass along. There needs to be more space between the 360 camera rig and the immediate foreground. Otherwise, the footage won’t stitch together cleanly and you’ll see every seam. We’ll be recording more examples over the next few weeks, so stay tuned for an in-depth review of the 360Heros 7x GoPro rig.Read More
If the Ohio State video department was a marching band, producer Randy Walk would be the drum major. He’d be playing all the instruments too.
More of Randy’s work can be found on the Ohio State YouTube page.Read More
Want to know what it feels like to run out onto Ohio Stadium’s football field as a crowd of 104,944 erupts? The Ohio State University‘s multimedia producer Randy Walk made a video to transmit that experience to Buckeye Nation and beyond. As a teaser to his Video for Colleges podcast episode premiere, Randy shares production notes from the set of The Honor of a Lifetime.Read More
Video and Web Multimedia Content Developer
When did you know you wanted to make movies for a living?
In high school, I started volunteering for my church in the video production department, running a camera during the weekend services. That turned into a full-time gig while I was going to college.
How did you get into higher ed video?
When I came on board at Trinity, there wasn’t anyone doing video full-time. Being able to start and build a video team from the ground up seemed like an exciting challenge. It’s truly been a blast.
Describe the team dynamic and project selection process at Trinity?
Since we’re a small school, we have a small team. Our Marketing Director Michelle Bartonico and I typically take the lead in brainstorming, writing, and storyboarding. But every video project is truly a team effort. Constructively honest feedback is an important part of the storytelling process. Once we have a final product, we come together to think about ways to use the video across multiple outlets.
What’s your favorite piece of gear?
C100. We’ve been through a lot together.
Any equipment you’d like to add to the inventory?
A really nice GoPro 360 rig. We have started shooting a bunch of 360 videos with our two Theta cameras, but the quality isn’t great unless the conditions are absolutely perfect. So, just one of those rigs would be nice!
Got any Netflix recommendations?
Making a Murderer. I’m so impressed by how much time the filmmakers dedicated to the project. I can’t imagine spending ten years on one story.
What recent higher ed video impresses you?
Wake Forest’s “Good Wears Black” is amazing.
Do you have a favorite Trinity project?
Can I have two?
The first one has to be our “10 Things Cats Do…” campaign. We came up with this crazy idea while browsing random cat videos on youtube (who doesn’t love a cat video). Since our mascot is a “Tiger” we felt we should take some creative liberties to show some things “cats” do on our campus. It was a lot of fun to shoot and edit because nothing was off limits. It’s just a silly video about our mascot.
My other favorite project has been the creation and launch of our Tiger Network. Like most universities, we had been streaming our graduations, special events, and athletic competitions with one camera. Eager to improve the product, we started planning our own network about a year ago: how we wanted it to look, what we wanted to feature, etc. Our main goal was to give our alumni, parents, and friends more access to campus. My co-worker Josh Moczygemba heads up all our athletics live streaming, which is a huge task since we run a full production (multiple cameras, live in-game announcing and color analysis, scores and stats, and my personal favorite – instant replay). It’s been a fun project that continues to evolve. We will soon be launching a Tiger Network channel on Roku and FireTV.
If you could make a movie on any subject (with no time or budget limitations), what subject would you chose?
Definitely a documentary about Peru, which holds a special place in my heart. The landscape is obviously enchanting, but the people are even better. I’d love to tell some of their stories.
Where do you go for inspiration?Read More
I’m trying to think of a different answer than youtube or vimeo, but those really are some of the places to find immediate inspiration. I also love attending NAB or Adobe Max and meeting so many talented folks. Just learning about what they’re doing and working on really inspires me. So many of the ideas I’ve put into practice have come from connecting with peers.
On episode 10, we get an inside look at Pittsburg State’s digital media strategy from two alums, video producer Jacob Anselmi and social media manager Brett Dalton. Together, they created and shared one of the best university president videos of all time. Watch the director’s cut before you play the podcast.
And check out more from Pitt State’s creative duo:
In advance of our podcast episode with the creators of Pittsburg State University’s legitimately funny Adele parody video, we asked videographer/editor Jacob Anselmi and social media manager Brett Dalton to provide director’s commentary.
By any measure, Simply Put, We Miss You was a resounding success. In addition to achieving viral status, the President Steven A. Scott starring video got picked up by several media outlets, including Inside Higher Ed.
If there are questions that Jacob and Brett don’t address in the director’s commentary, share them in the comments section before we record podcast episode 10 on Wednesday, January 20 at 2:30 Kansas time. You can also visit the Pittsburg State YouTube page to view more from the Gorilla filmmakers.Read More