Florida State University recently uploaded the same research video to both Facebook and YouTube. We’ve come to expect a view count discrepancy thanks to Facebook’s generous interpretation of what constitutes a view (though I’ve noticed more stringent criteria as of late). Even with the inflated stats, the difference between 312K and 12K is stark. Is this phenomenon common across higher ed? Is it starting to change the way you define your videos’ success? Has anyone abandoned YouTube?
Share examples of Facebook videos that dramatically outperformed their YouTube counterparts. Does the reverse still happen?